The Marketing Truth Behind The Pink: October in the NFL

The month of October. When leaves are falling, pumpkin lattes are consumed, UGG Boots make their way out of the closet, cold air is crisp, and the NFL turns pink. Most Americans watching football know it’s the standard that NFL players, coaches, and officials don those pink accessories, hats, and more during October. What most Americans don’t know is the truth behind the pink month in the NFL.

Know The Truth of Pink October in the NFL

Anyone that knows me, knows that I’m not one to ever bash or degrade good-willed movements and campaigns. In fact, I will be your biggest cheerleader. But I think the truth behind the pink should be made aware to more people who think that the NFL is leading a good cause to fight breast cancer but in reality is just putting on a good campaign for more profits from more exposure in the long run. Read More


My Worst Advice: Women’s Snowboarding Gear 2015

The New Year is here and along with 2015 comes with a new snowboarding season you know I just HAVE to share some of my latest gear and products that the fat man left behind for me and how I like them so far. Some of them have been bought and used lightly but the full potential will be updated at the end of the 2015 season. Read More

The Worst Advice for Snowboarding

Guest Elisabeth Toft (aka Elevated Locals) is a new contributor to My Worst Advice. A really rad chick living in NYC and shredding mountains whenever she can she gives us some of her best “worst” advice for snowboarding.Screen Shot 2014-03-15 at 3.34.17 PM

Back in the Day

elevated localssnowboarding youngAfter skiing for 6 years as a kid it was decided that I was to become a snowboarder. Snowboards were fairly new and my dad (a ski instructor) got me a board according to my height, 5’8.

Back then, you would pick the length of your skis based on how tall you were (among other things). This was not quite the deal with snowboards in 1993. I was 11 and I was learning to ride on a 167 Rossignol. Read More

New Workout Regimens Suck, The First Time

workout regimenI have been wanting to start a new workout regimen the last few weeks with the new season upon us with shorter days and colder temperatures.

The worst about starting a new workout regimen is just that, starting it. I finally just simply set my alarm clock for earlier in the morning to get up and hop on my bike in the morning. It was hard getting up almost an hour earlier but it was so worth it.

Some tips I’ve found that work when starting a new workout regimen and staying motivated enough to continue it are below. Feel free to share your own by commenting below. Read More

Enough Is Enough

Couldn’t agree more. The changes in the NFL are never going to directly affect the general public. But the general public can affect the NFL. Buying less tickets, watching less games, purchasing less memorabilia. Is that really going to happen? Probably not.

It is important to note that the NFL think they are society’s role model and needs to get this issue right. Um, hello? Where have you been NFL? Domestic violence has been a large part of society for decades and you are just starting to get a little dose of it. So wake up and do what is right. You’re behind this movement so step up and start taking the lead. Instead of reaction there needs to be action.

The Scoop Sports

When is it going to end?

Andrew Weber - US Presswire Andrew Weber – US Presswire

When is the off-field violence going to end? Are these “warriors” who fight for us on the gridiron being given a fair shake? Is society asking too much for them to just be able to turn off that “killer instinct” when the clock hits zero?

I say yes, they are being given a fair shake. It is a choice. 

Agree with me, disagree with me, or hate me. The fact is that we all have a choice. Free will. It is the ability to choose an action that WE determine. WE are in control. Up until that moment when we aren’t. (But even then, it is our choice to go through with that out-of-control action.)

The fact of the matter is that we all lose our cool. We may utter a profane word, throw something or smash something. Anger…

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